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Dyson Marketing Strategy: A Look at Home Appliance Go-to-Market Strategy and Branding

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Dyson Products | The Dyson Air Multiplier - a fan that creat… | Flickr

Paradox Marketer - 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐃𝐲𝐬𝐨𝐧 𝐝𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? “Any thoughts? Have a think. They are two layers to their strategy: a) Make vacuum cleaners look really cool b) Price them very high (

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